The Association Of Independent Music has begun a survey of its members as part of the ‘Mapping The Digital Supply Chain’ research it is undertaking with CMU Insights.
This major research project was launched at The Great Escape earlier this year. It is reviewing the partnerships independent labels forge with distributors and content delivery platforms in order to get their music out to the world. The resulting report will provide a guide to indie labels who are choosing their distribution partners, as well as reviewing the evolving world of music distribution and identifying quite how music gets from studio to fan in the digital age.
To inform all this work, AIM members are being encouraged to fill out a survey about how they distribute their music, the companies they work with and the decisions they make when choosing distribution partners. The survey is accessible to member labels via the AIM website, with information going out this week on how to access it.
In addition to the survey, CMU Insights is interviewing a number of label owners, distributors and streaming services to further inform the report and help construct the map.