What The IPG Acxiom Deal Means For Marketers | Forrester

IPG announced a deal to acquire Acxiom Marketing Services to much fanfare from the business press and financial analysts praising the potential of marketing powered by Acxiom’s data and IPG’s growing ad tech capabilities. However, before we rush to applaud IPG’s business acumen and industry foresight let’s unpack the implications. What Should Marketers Expect From […] [from https://ift.tt/2leQDNn]