Achieving success on Youtube and social platforms requires more than just creating a great music video - the promotional strategy surrounding how you market said video will ultimately make the most difference in how well it fares.
Guest post by Herman Poleschuk, CEO and Founder of video marketing company Slon Media
Today popularity on Youtube and social platforms is the most important part for success of any artist.
But you need to do more than just to create a great music videos to maximize its full potential. There is no point for you to produce music videos if nobody would watch it. If no one is interested to see it, and more so share it, then your video is practically worthless. Therefore, you should also come up with promotions and advertisements to boost your videos online visibility.
Below we outline 5 of the most important ways you should do to promote and boost your music video to achieve outstanding results.
Publish Your Video Natively
Great video content is meant to be shared. And the best way to do this is to make sure your video is hosted online. You can start by choosing from these popular platforms: Youtube, Facebook, Vimeo, Vine, and Instagram.
Youtube is by far the largest from these options. It is also the second largest search engine on the web, so it offers more opportunities to reach your target viewers.
But it’s not enough to just host your videos online. You should also determine how they perform so you can decide your next steps. You can either cross promote or run some paid ads behind your high performing videos.
Now here’s where the music video promotion takes place. To ensure your videos are seen, you can frugally advertise on social media platforms with controlled budgets and targeted audiences.
Optimize Your Video Content
People don’t have much time and patience when searching online, so you should strike your prospects at a glance, persuade them to click, and watch your video now.
First of all, you need to optimize the video for each social platform. Remember that people watch more videos on mobile, so try to experiment with mobile formats like square or even vertical videos.
Use promotion tools and services
If you want your videos to reach more audiences then take advantage of Youtube and social media video promotion.
More and more people are hanging around social media sites almost every day. This just means, you can reach out to more audience through utilizing social media ads.
You can leverage your advertising by targeting your audience based on hundreds of factors. This way, you are gaining access to a more specific group of fans that could possibly benefit from watching your music.
We also make sure to produce videos that touch the heart and soul of your fans. This way, we create deep and memorable engagement with them, which in turn results to higher response rate through getting more shares, comments, and likes.
Therefore, the more people see your music video , the greater chance you’ll convert them into fans.
Optimize Your Video for Search Engine
Search Engine Optimization (SEO) works. In fact, it has helped many companies boost and grow their businesses online. And yours is not an exception.
SEO is not only about understanding what potential customers search for, but it is also about making sure the content is shareable and linkable.
By simply knowing what your prospects are in search for, you’ll be able to create online content that is highly relevant and engaging. And a greater chance to gain more likes, love, and share.
Share Your Video in Niche Communities
Targeting online music communities especially those in the same niche with your music is an effective way to promote your videos.
There are several different tools you can use to learn more about your target audience. But you can always start with a general search on Google. After which, you can get more specific by using social media.
Whether it be a LinkedIn group, a Facebook group, or any popular online community, you can actively participate in conversations or discussions while sharing your video content when relevant.
About Music Video Promotion Service
If you want to start marketing your music and make more people aware of your art, these promotional tips could definitely help.
But if you don’t know where and how to get started, it’s best to seek help from experts who specialize in music video marketing and promotion. We will help you get more views, fans and social media followers which nowadays leads to popularity and fame.
Music video promotion: https://music.slonmedia.com/