New York marketing and communications holding company Stadiumred Group has acquired Nashville based Gyrosity Projects, a digital marketing agency, as well as, a stake in Crosshair Music, a music influencer marketing platform. The is deal valued at over $1 million.
Garrison Snell, the founder and CEO of both Gyrosity and Crosshair, will be staying on after the acquisition. This acquisition is the first by Stadiumred since announcing its plans to grow its overall agency holdings to better serve its wide range of clients.
Snell's clients include CeCe Winans, Kenny Loggins and Bad Company, as well as, Mellow Mushroom, TEDxNashville and others. Crosshair offers playlist pitching and streaming promotion for independent artists.
Stadiumred serves clients in the luxury lifestyle, entertainment, hospitality, business to business, finance, healthcare, food & beverage, and consumer products industries through global experiential, creative, public relations, and digital engagement platforms.
"I am beyond excited to join the Stadiumred Group family and amplify our capabilities in so many areas," Snell says. "With our combined resources, we can push what we were doing at Gyrosity to a whole new level, offering innovative services uniquely tailored to each client all within one family of brands. Stadiumred has built all of its businesses on the idea of being brand forward and they, like us, have a rich history in music. Now joining forces, we will be able to apply what has worked so well to a whole new group of clients. "
"I've had the pleasure of working with Garrison for years and have relied on his expertise in digital advertising focused marketing campaigns, not to mention that his experience in marketing for the music industry is second to none," says Zdanow. "Music is in our blood and while we have done so much in music because of our history, as well as in the general digital advertising world, we really haven't scratched the surface of what Garrison and his team are doing. I could not be more excited to now combine our businesses and further strengthen our total service capabilities for all our clients."