In this latest post from MusicThinkTank, Carly Jones lays out the five key rules of social media necessary for effectively boosting ticket sales.
"Keeping your social media profiles consistent is key to building your online presence successfully. You should consider the tone of voice and the style you want to be recognised by. Make it stand out and stick to it.A major part of being consistent is making sure you reply to comments, questions and overall engagement - i.e anything you are tagged in. This helps build a community where users feel they can keep coming back, ask a question and get a reply if they need help."