Think of your fans as a pyramid with your most devoted and loyal fans at the top. Michael Brandvold and Jay Gilbert discuss the five levels of the Fan Pyramid and how to recognize and engage fans at each level.
The number one things your fans want is recognition, according to the Music Biz Weekly podcast co-hosts. They want to know you recognize their efforts, that they support you.
When engaged, fans will do amazing things to support artists. They will buy and stream your music, attend your shows, buy your merch. They will also grow your base by evangelizing everyone they come in contact with via socials, word of mouth or wearing your shirt.