Emmy Lovell has been promoted to Executive Vice President of WEA Europe, part of the global artist and label services arm of Warner Music Group (WMG).
It is the second promotion in two years for Lovell, who stepped up to Senior Vice President of Digital at Warner Music UK (WMUK) in summer 2016.
In her new role, effective immediately, she will report to WEA President Tony Harlow, and remain based in London.
Lovell’s appointment follows the departure of Matt Crosswaite, who resigned from his post after five years with WEA.
Lovell will now oversee WEA’s European marketing, artist services, and content creation initiatives.
She will focus on expanding WEA’s marketing and social media reach, its direct-to-fan activities, and its data & analysis capabilities.
“Emmy has made a reputation for herself as a fearless, progressive executive who experiments with new technologies and challenges the status quo,” said Harlow. “That pioneering spirit will be crucial as we evolve WEA and position it as an agent for change. She’s a great example of the new generation of leadership at WMG.”
“I’m excited to join WEA at a time when the company is so full of opportunity,” said Lovell. “I look forward to combining our creative expertise with inventive tech solutions to grow WEA’s reputation as an invaluable resource for our artists and labels.”
Harlow added, “Matt has been a tremendous asset to WEA, and we extend a huge thanks for his service with the company and his many contributions over the years.”
As SVP of Digital at WMUK, Lovell helped identify and develop technologies, platforms, and partners for the company’s artists, working with the WMG Business Development team to translate them into commercial opportunities.
Lovell was also part of the team that spearheaded the launch of The Firepit, a creative content division, innovation center, and state-of-the-art multimedia content and production studio at WMUK’s London headquarters.
Previously, Lovell led digital functions across WMG’s Parlophone and Warner Bros. labels, managing campaigns such as Coldplay’s livestream launch of A Head Full of Dreams and an interactive gaming app for Drones by Muse.
Lovell has developed digital promotions for everyone from Kylie Minogue to The Chemical Brothers, and shaped campaigns for the likes of Gorillaz, Deadmau5, Danger Mouse, and Tinie Tempah.
She joined WMG from EMI, and prior to that held a variety of marketing and digital roles at the BBC, Capital Radio, and Bauer Media.Music Business Worldwide