Columbia Records has hired Shahendra Ohneswere as Senior Vice President of Content Development.
In this newly created position, Ohneswere will be working closely with all departments to create multi-platform content strategies across Columbia’s artist, label, and creative brand partnerships.
The exec was previously Vice President, Creative Marketing at Roc Nation.
He joined Jay-Z’s company in 2010, initially being responsible for the launch and curation of the Life + Times brand as Managing Editor, in addition to co-producing the Made In America music and culture festival, among other projects.
From 2007 to 2009, Ohneswere was Senior Editor of Giant Magazine.
His first job in entertainment/lifestyle was Marketing Manager for Marc Ecko Enterprises.
“Shahendra’s innovative track record of creating original assets makes him a great addition to the Columbia team.”
joel klaiman, columbia records
Joel Klaiman, Executive Vice President and General Manager of Columbia Records, to whom Ohneswere reports, said of the appointment: “Shahendra’s innovative track record of creating original assets makes him a great addition to the Columbia team.
“He’ll help develop cutting-edge content to enhance fan-engagement and our artists’ exposure.”
“I’m honored to take on this new venture at Columbia Records. Ron Perry and Joel Klaiman are shepherding an exciting new era at the label.”
Ohneswere added: “I’m honored to take on this new venture at Columbia Records.
“Ron Perry and Joel Klaiman are shepherding an exciting new era at the label.
“I look forward to working with the team to develop content that can move the culture and inspire fans to immerse themselves in experiences fostered by the Columbia artists they love.”
Music Business Worldwide