Are You Modernizing Your B2B Go-To-Market Strategies? | Forrester

Last week I had the opportunity to speak at a dinner event with 20+ senior marketers and business partners that InsideView sponsored. We wanted to explore how well marketing and sales are facing up to new go-to-market challenges associated with buyer behavior change in general, ABM specifically.  To get the conversation going, Tracy Eiler, InsideView’s […] [from https://ift.tt/2leQDNn]