Global music and entertainment PR agency Rogers & Cowan has acquired marketing agency ITB Worldwide.
ITB has orchestrated high profile artist brand partnerships including Jamie Hince and Mango, H&M and Katy Perry, The Weeknd, MIA and Foxes and Pharrell and GStar.
Its other projects have included Solange and Madewell, Zoe Kravitz and Canon and Will.i.am and Chivas Regal.
Rogers & Cowan look after Elton John, The Rolling Stones, Katy Perry, Tiesto, Lionel Richie, Britney Spears, Ludacris, Juanes and J Balvin.
ITB, which will retain its name, will now join Rogers & Cowan as part of the Octagon Sports and Entertainment Network of agencies.
Led by Managing Directors Emma Gregson and Matthew Pitcher, the agency is comprised of three core divisions – entertainment, licensing and brand extensions, and representation of creative talent and designers.
“With [Rogers & Cowan’s] global scope and scale and seasoned management team, we are excited about our ability to scale our business to a wider network of brands and more territories.”
emma gregson, itb worldwide
Gregson said: “With [Rogers & Cowan’s] global scope and scale and seasoned management team, we are excited about our ability to scale our business to a wider network of brands and more territories.
“We will be able to extend to our clients extra capabilities and reach, experiential services and integrated communications that can amplify our work providing a more end to end offering.
“Our founder, Emma Grede, has set us up for incredible success to take this agency forward.
“The ITB team are best in class at what they do with a tight, creative and exemplary culture that in turn provides our clients with dedicated and award winning work.”
Mark Owens, CEO at Rogers & Cowan said: “Over the last nine years, ITB has shown their expertise in the fashion and influencer space, creating award winning campaigns with cutting edge influencers and designers for their great roster of brand and creative clients.
“I am thrilled to marry ITB’s expertise in the global fashion and lifestyle space with our music, talent and content capabilities, especially as the world moves more digitally forward.”
mark owens, rogers & Cowan
“I am thrilled to marry their expertise in the global fashion and lifestyle space with our music, talent and content capabilities, especially as the world moves more digitally forward.”
Jeff Ehrenkranz, President Octagon Marketing International, added: “We are excited to be able to offer our brand and talent clients around the world access to ITB’s insight-led, approach to fashion and lifestyle.
“In our time getting to know each other, ITB have proven the ability to create strategic and creatively-led partnerships between brands and popular culture that engage with the audience in credible and meaningful ways.”
Rogers & Cowan also has FRUKT, which it aligned with last year, Film Fashion and the Clickable Media Group brands within its growing portfolio.
Music Business Worldwide