It could be argued that the music industry has seen one of the biggest transformations of any industry in the last 20 years.
An industry that has shifted from the physical to the virtual world and every member of the industry has had to adapt in order to survive. And this goes especially for music PR companies, who need to look closely at where people are discovering music to make sure your music is placed where the people are actually listening. If no longer people are buying print magazines then that’s not where you should aim for your music to be.
The below infographic shows some interesting stats, illustrating the increase in popularity in streaming services which indicates the importance of strategies such as Spotify Promotion. Most interestingly, 85% of people still listen to music through the radio, which means getting your music played on the radio still has a positive influence on your music career and exposure.