After spending fifteen years at First Access Entertainment, Cassandra Gracey has joined Sony Music UK as President of its newly formed creative department, 4th Floor Creative Group.
In her new role, Gracey will be overseeing the branding, sync, insight, creative and digital departments at the major label.
At FAE, Gracey was most recently EVP of UK and Europe where she worked closely with various artists and producers including Sugababes, Conor Maynard, Iggy Azalea, Rita Ora and Ellie Goulding.
She now reports directly to Jason Iley, Chairman and CEO of Sony Music UK & Ireland, who said: “I’ve always wanted to work with Cassandra, who is a highly respected, dynamic executive and I’m delighted she has agreed to join the management team at Sony Music UK.
“cassandra’s huge personality, determination and creative vision are a huge asset to our company.”
jason iley, sony music uk
“Her huge personality, determination and creative vision are a huge asset to our company.”
“I am grateful for the opportunity that Jason has given me to be leading a passionate, diverse and exciting team of people working within 4th Floor Creative.”
Gracey added: “I am grateful for the opportunity that Jason has given me to be leading a passionate, diverse and exciting team of people working within 4th Floor Creative.
“I am confident that our combined skills will contribute hugely to Sony’s ongoing success.”
4th Floor Creative Group aims to offer artists an ‘all-encompassing perspective in order to accomplish their creative vision in an ever changing and complex digital landscape’.
Music Business Worldwide