So-called ‘transparency reports’ are becoming increasingly popular with Internet-based platforms and their users. Among other things, they provide much-needed insight into how outsiders attempt to censor content published online and what actions are taken in response.
Google first started publishing its report in 2010, Twitter followed in 2012, and they’ve now been joined by a multitude of major companies including Microsoft, Facebook and Cloudflare.
As one of the world’s most recognized sites, Reddit joined the transparency party fairly late, publishing its first report in early 2015. While light on detail, it revealed that in the previous year the site received just 218 requests to remove content, 81% of which were DMCA-style copyright notices. A significant 62% of those copyright-related requests were rejected.
Over time, Reddit’s reporting has become a little more detailed. Last April it revealed that in 2016, the platform received ‘just’ 3,294 copyright removal requests for the entire year. However, what really caught the eye is how many notices were rejected. In just 610 instances, Reddit was required to remove content from the site, a rejection rate of 81%.
Having been a year since Reddit’s last report, the company has just published its latest edition, covering the period January 1, 2017 to December 31, 2017.
“Reddit publishes this transparency report every year as part of our ongoing commitment to keep you aware of the trends on the various requests regarding private Reddit user account information or removal of content posted to Reddit,” the company said in a statement.
“Reddit believes that maintaining this transparency is extremely important. We want you to be aware of this information, consider it carefully, and ask questions to keep us accountable.”
The detailed report covers a wide range of topics, including government requests for the preservation or production of user information (there were 310) and even an instruction to monitor one Reddit user’s activities in real time via a so-called ‘Trap and Trace’ order.
In copyright terms, there has been significant movement. In 2017, Reddit received 7,825 notifications of alleged copyright infringement under the Digital Millennium Copyright Act, that’s up roughly 138% over the 3,294 notifications received in 2016.
For a platform of Reddit’s unquestionable size, these volumes are not big. While the massive percentage increase is notable, the site still receives less than 10 complaints each day. For comparison, Google receives millions every week.
But perhaps most telling is that despite receiving more than 7,800 DMCA-style takedown notices, these resulted in Reddit carrying out just 4,352 removals. This means that for whatever reasons (Reddit doesn’t specify), 3,473 requests were denied, a rejection rate of 44.38%. Google, on the other hand, removes around 90% of content reported.
DMCA notices can be declared invalid for a number of reasons, from incorrect formatting through to flat-out abuse. In many cases, copyright law is incorrectly applied and it’s not unknown for complainants to attempt a DMCA takedown to stifle speech or perceived competition.
Reddit says it tries to take all things into consideration before removing content.
“Reddit reviews each DMCA takedown notice carefully, and removes content where a valid report is received, as required by the law,” the company says.
“Reddit considers whether the reported content may fall under an exception listed in the DMCA, such as ‘fair use,’ and may ask for clarification that will assist in the review of the removal request.”
Considering the numbers of community-focused “subreddits” dedicated to piracy (not just general discussion, but actual links to content), the low numbers of copyright notices received by Reddit continues to baffle.
There are sections in existence right now offering many links to movies and TV shows hosted on various file-hosting sites. They’re the type of links that are targeted all the time whenever they appear in Google search but copyright owners don’t appear to notice or care about them on Reddit.
Finally, it would be nice if Reddit could provide more information in next year’s report, including detail on why so many requests are rejected. Perhaps regular submission of notices to the Lumen Database would be something Reddit would consider for the future.
Reddit’s Transparency Report for 2017 can be found here.