Fanbridge General Manager Scott Englund joins Michael Brandvold and Jay Gilbert on this week's Music Biz Weekly podcast to discuss email marketing. Topics include why you need a email list even now with the popularity of social networks.
- Why you shouldn’t be sending out email blasts using your Gmail account
- How does FanBridge differ from other services such as Mailchimp and Constant Contact
- What are some best practices for building your emails
- Why you need to understand your open rates and click through rates