Friday, March 9, 2018

Learn The Emotional Language Of The Digital Era | Forrester

Building on the research “Emotions Fuel Your Brand Energy” from my colleagues James McQuivey and Dipanjan Chatterjee, I have done some research on the role of emotions on digital and especially mobile touchpoints. Marketers need to rethink how their brand conveys emotion beyond the confines of TV advertising. Mobile touchpoints like messaging apps and conversational […] [from]

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