Digital agency WMA has hired marketing exec Hannah Dudley to lead its newly launched Nashville operation as Head of Marketing Strategy.
WMA Nashville is the British born company’s third operation in the US and fourth globally.
Dudley has 10 years’ experience in both digital and traditional marketing roles across UK and US labels.
She started her career at EMI in London, leading digital strategy for artists including The Beatles, David Bowie, Blur and Pink Floyd.
Dudley then joined Warner UK as Head of Digital, where she helped deliver multiple Top 10 albums for Robert Plant, Bette Midler and Pink Floyd.
After relocating to Nashville in 2015 to launch her own marketing consultancy, Dream Big Entertainment Group, working with artists including Johnny Marr, Dudley joined Sony Nashville as VP of Marketing Strategy and New Business.
While there, she worked on campaigns for Carrie Underwood, Grammy-winning Maren Morris, Kane Brown, Kenny Chesney and Miranda Lambert.
“With the continued success of country music on streaming platforms we’re excited to get the chance to help support Nashville based talent and brands with their global digital ambitions.”
seb weller, wma
Discussing the new hire and expansion, Seb Weller, Global CEO and Founder of WMA, said: ”I’m delighted to announce our further US expansion with the launch of WMA Nashville. A place that holds so much music history, heritage, and incredible talent.
“With the continued success of country music on streaming platforms we’re excited to get the chance to help support Nashville based talent and brands with their global digital ambitions.
“With the addition of Hannah we’re also extremely pleased to welcome another amazing and experienced executive to our 50 strong global WMA team.”
Dudley added: “I’m incredibly excited to join the WMA team and launch their Nashville presence.
“Having worked with WMA on several projects while I was at labels in the UK and here in Nashville, I’ve always loved what they do and found their offering truly sets them apart.
“Since first visiting Nashville in 2007 to calling it home for almost three years, it’s an absolute gift to be able to use my experience and skills to contribute to such a thriving and exciting scene.”
“Since first visiting Nashville in 2007 to calling it home for almost three years, it’s an absolute gift to be able to use my experience and skills to contribute to such a thriving and exciting scene.
“With WMA uniquely set to help position artists on a global stage, I’m thrilled to begin this next chapter with them and grateful for Seb’s on-going support.”
Since opening its doors in 2013, WMA now employs over 50 people across London, New York, LA and Nashville.
Its client roster includes brands spanning various sectors such as Universal Music, Sony Music, Warner Music, Kobalt Music Group, Disney, Vevo, Bacardi and Adidas.
Music Business Worldwide