Warner Music’s Atlantic division in the US has launched its own in-house podcast production unit, with a studio set-up in its New York HQ. The initiative is being driven by Atlantic VP Tom Mullen, who has moonlighted on his own podcast, ‘Washed Up Emo’, since 2011.
“As I discovered doing my own podcasts, they are an incredibly powerful way of feeding fans’ hunger for intimate knowledge of the artists they love, while also connecting them to new voices”, says Mullen. “The birth of Atlantic Records Podcasts has been a labour of love for many of us at the company, and I’m looking forward to working with our incredible artists and my label teammates to create an outstanding series of shows devoted to Atlantic music past, present, and future”.
The first show to be aired is called ‘What’d I Say’, named after the Ray Charles song released by Atlantic in 1959. On the show, various Atlantic artists will be kicked into the podcast studio and forced to talk about their careers. Out now, episode one features a chat with Jason Mraz. Already lined up for future episodes are Whethan, MILCK, Lil Skies, Chappell Roan, Trivium, Sweater Beats, Josie Dunne and Molly Kate Kestner.
Atlantic CEO Craig Kallman and COO Julie Greenwald say in a joint statement: “Music-making is at the heart of our company, and we already have a state-of-the-art recording studio at the centre of our offices. We have a constant stream of artists coming through the building, so the next logical step for us was to create an environment where we could spontaneously capture them telling their stories and talking about their music”.
They continue: “With our own podcast team and a dedicated podcast studio, we are able to give fans a unique, insider’s view of our artists, our label, and the creative process in action. With Tom’s deep musical knowledge and podcast expertise leading the charge, we are generating exciting audio content under our own roof, marked by unprecedented insight and immediacy”.
Other shows planned to launch in the near future are titled ‘Inside The Album’ and ‘Respect: Women Of Atlantic’.