Top Trends That Shape CRM In 2018 | Forrester

Modern CRM is about better serving and supporting customers during their journey. It empowers companies to form an emotional bond with their customers by looking out for their best interests. It empowers customer-facing employees with the right data and information about their customers at the right time so that they can focus on nurturing relationships. Here’s […] [from http://ift.tt/2leQDNn]