Sony Music Entertainment has promoted Sarah Thwaites to Head of its classical imprint Masterworks UK.
Twaites succeeds Liam Toner, who moves to a new role at Sony Masterworks International, where he’ll be developing commercial projects and concepts with global appeal.
In her previous role as Marketing Manager, Twaites was responsible for the UK marketing of Sony Masterworks’ artists.
Prior to joining Sony in 2013 as a Junior Product Manager, she held positions at Music Productions, Floating Earth and Signum Classics.
“Sarah is an extremely gifted record executive who will drive our UK label forward to develop and market artists and projects in a streaming dominated music industry.”
mark cavell, sony masterworks
Mark Cavell, SVP/COO Sony Masterworks, said: “Sarah is an extremely gifted record executive who will drive our UK label forward to develop and market artists and projects in a streaming dominated music industry.
“Her passion and expertise have been major assets to the company over the past five years and I congratulate her on this well-deserved promotion.”
Toner said: “I am delighted to be handing over the reins of Masterworks UK to Sarah, who is one of the most talented and dynamic young executives I have ever encountered.”
Twaites addd: “To be appointed Head of Masterworks UK, and work closely with our incredible roster of artists, is an honour.
“I am grateful to Mark and Liam for their continued support and I look forward to leading the exceptional UK team forward.”
Sony Masterworks comprises Masterworks, Sony Classical, OKeh, Portrait, deutsche harmonia mundi & Masterworks Broadway.
Music Business Worldwide