How State Farm Turned a Marketing Tagline into an Expression of Its Corporate Values | Forrester

Happy 2018! I hope everyone enjoyed their holidays and had a chance to relax. As we get back to the swing of our regular routines, I have to wonder — what becomes of the season of giving? The Salvation Army bell ringers have disappeared, and cause-related marketing ads promoting companies’ charitable giving (like Subaru’s Share […] [from http://ift.tt/2leQDNn]