Distribution and services business Horus Music has bolstered its team in India with the appointment of Archana Shivhare as Director of Marketing.
Based in the firm’s Mumbai office, Shivhare has 15 years of experience having previously worked in marketing at real estate developers Spenta Corporation and Nahar Group.
In her new role, she will be in charge of strategy planning and implementation while looking after the global branding for the company.
Horus Music Founder and CEO Nick Dunn said: “I am delighted that Archana has been able to join our family.
“With Archana’s years of experience and success in marketing I know we can move forwards with more confidence, renewed vigour and achieve even more for our labels and independent artists.”
nick dunn, horus music
“With her years of experience and success in marketing I know we can move forwards with more confidence, renewed vigour and achieve even more for our labels and independent artists.
“Marketing costs are high and for many of our clients, including established labels, things are getting harder.
“So with our marketing services and support I am pleased we can help in their future success and Archana will be central to that vision.”
Nina Condron, Director of Horus Music said: “We are all really pleased to be adding Archana to Horus Music.
“She has a wealth of knowledge in marketing and has a real hunger to help our artists and labels; from those that have been in India a long time wanting to improve their overall market share, and those entering the territory for the first time.
“It’s an exciting market with tons of opportunity and with the addition of Archana, alongside the previously announced Malini Hariharan and Trupti Kudalkar, we can exploit those opportunities to the max.
“Not only is Archana extremely well connected in marketing, she’s also genuinely one of the nicest people in music.”
Originally founded in the UK in 2006, Horus Music opened its Mumbai office in 2016 in order to help Indian artists and labels distribute their music around the world.
In 2017, the company became only the second music company, after Shazam, to win the Queen’s Award for Enterprise for its efforts in International Trade.
Music Business Worldwide