Facebook has begun testing Watch Party, a new tool to be made available to Groups that lets members watch and comment on videos together. Both live and prerecorded Facebook video can be included in a Watch Party.
“As we think about video on Facebook, we’re focused on creating experiences that bring people closer together and inspire human connection instead of passive consumption,” said Fidji Simo, VP of Product Facebook, as she announced the launch of the new Watch Party feature.
With Facebook downgrading the status of all Page posts - including posts from musicians and venues - bringing your fans into a Facebook Group and interacting with them there regularly - is one strategy for fighting the Facebook Page Apocalypse.
"In a Watch Party, members of a Group can watch videos together in the same space at the same time - videos are chosen by the Group admins and moderators, and can be any public videos on Facebook (live or recorded). With everyone watching, commenting and reacting to the same moments together, it creates a shared viewing experience for video that helps build the kind of community and engagement we've seen with Live."
The full Facebook announcement: