Ticketing company Eventim UK has launched a new resale platform FanSale, aimed at ensuring resold tickets get to music fans at reasonable prices.
The website allows the resale of tickets originally bought from Eventim, with prices capped at 10% of face value. FanSale verifies that tickets are genuine and also handles delivery of the resold tickets from seller to buyer. As a result, the company says, buyers can be confident that they won’t have to pay over the odds for a show sold out on primary services, and that the tickets will actually turn up after they’ve paid for them.
Eventim UK’s Director Of Development Dale Ballentine says: “FanSale is about ‘fan first thinking’, we want to make sure fans get tickets for a fair price. We know that sometimes fans cannot attend their event as planned. FanSale will help solve these problems, and ensure tickets are not sold at an extortionate price, making events more accessible for the real fans”.
Commenting on the launch, Adam Webb of anti-ticket-touting group the FanFair Alliance adds: “Research commissioned by FanFair last year highlighted that the majority of music fans would like a mechanism to resell their tickets if they can no longer attend an event. They don’t want to profit, just to recoup their costs in a safe and efficient environment. It has been hugely positive to see a growing number of responsible ticketing companies, like Eventim, listen to consumers and move in this direction – and we hope more will follow in 2018”.