Monday, January 15, 2018

Band Marketing: How Your Tour Bus Can Double As An Advertisement | Music Think Tank


When you’re in a touring band, you want to do everything you can to get word out. There’s no such thing as having too many fans. While you’re out on the road, you can grow your following. Your tour bus is the perfect opportunity to advertise your band. It just requires you to be innovative and creative. Here are four ways your tour bus can double as an advertisement.

Create Eye-Catching Designs

You don’t want your tour bus to look interchangeable from any number of vans on the road. Instead, you need to do all you can to really catch people’s attention. Even if you have an older van, you can definitely renovate it for aesthetic value. Give it a new paint job and have something unique, such as your band’s logo on it. This will be a great way to turn some heads and open some eyes.

Use Sign Wraps

There’s no better way to get people to notice your tour bus than with sign wraps. These graphics go all around the vehicle. You want to use the right visuals to appeal to new audiences. It should have a clear depiction of the artist and their name in a readable font. There shouldn’t be any confusion for audiences about who the artist is or what style of music it is.

Keep Things Simple

You want to use a precise design in order to make the most out of your tour bus advertising. Should things be unreasonably cluttered, it’s going to be off-putting for potential audiences. They’ll get a headache just looking at it and not be motivated to learn more. Instead, you need to keep things tasteful. There should be a few incredible graphics rather than a smorgasbord of mediocre ones.

Supply Great Merchandise

While people won’t be able to see your band’s merchandise as you’re driving about, you can use the tour bus to store it and create further buzz. At shows, you should have things such as shirts, posters, and more. There can be accessories like drink cozies, pins, and other mementos. On the outside of your tour bus, you can mention the merch. This could motivate more people to check your shows out.

We hope this has given you a great idea of how to use your tour bus for advertising purposes. By using creative and thoughtful methods, you can get further word out about your band and grow your audience.

Band Marketing: How Your Tour Bus Can Double As An Advertisement


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