Pandora – which, interestingly, has started dubbing itself ‘the largest streaming music provider in the US’ – has hired Aimée Lapic as Chief Marketing Officer, effective tomorrow (December 13).
Lapic comes to Pandora following a 13-year run at Gap Inc., where she served most recently as Chief Marketing Officer for Banana Republic and the General Manager of BananaRepublic.com.
In this role, Lapic’s team’s effort in paid-social media and other digital marketing programs is said to have delivered a return on investment of more than 500%.
At Pandora, Lapic effectively succeeds Nick Bartle, who left the company with CEO Tim Westergren and others earlier this year.
Prior to her time at Banana Republic, Lapic held other Gap Inc. leadership roles, including SVP and GM of International Gap Outlet, where she drove 20 consecutive quarters of growth.
“Aimee has the exact performance and partner marketing experience we need to take Pandora to the next level and expand our audience across all tiers of service.”
Roger Lynch, Pandora
“Aimée brings to Pandora a deep customer focus and long track record of driving significant growth for consumer brands,” said Roger Lynch, president and CEO of Pandora. “She has the exact performance and partner marketing experience we need to take Pandora to the next level and expand our audience across all tiers of service.”
“I’m incredibly excited to join Pandora at such a pivotal time in the company’s history,” Lapic said. “Pandora wrote the playbook on personalized music. I can’t wait to help shape the next chapter by attracting and engaging listeners in innovative new ways.”
Before joining Gap Inc., Lapic held senior roles at Providian (now Chase), internet startups Headlight.com (acquired by Cyber U) and iOwn.com (acquired by Citibank Mortgage), and spent time as a consultant for McKinsey & Company.
She currently serves on the CMO Advisory Board for Ridge Ventures, an early-stage venture capital firm that invests in consumer internet and enterprise companies.
Pandora says she will ‘bring Pandora’s next chapter to life through cutting-edge digital, social and mobile marketing initiatives and will lead consumer brand strategy, market positioning, performance-based and partnership marketing for the company’.Music Business Worldwide