Mixcloud has announced a partnership with music data firm Gracenote to employ its song recognition technology in order to get better at reporting music usage on its platform.
The streaming set-up for mixes, radio shows and podcasts will use the Gracenote MusicID system to more accurately identify music contained in the more than twelve million DJ mixes, radio programmes and podcasts in its archive, in order to report better to the collecting societies and rightsholders that it pays royalties to.
“We’re living in a world where user-generated content is growing exponentially, but most traditional catalogue streaming services are not focusing on this enormous area”, says Mixcloud co-founder Nico Perez. “At Mixcloud, we’ve invested a lot of energy in the technology around user-generated content to properly identify and pay the creators what they’re owed, and we’re THRILLED to add Gracenote as a new partner to help solve this difficult problem”.
Gracenote’s Brian Hamilton adds: “Mixcloud has emerged as the destination for both established and emerging radio presenters and DJs to present their shows and mixes to fans around the world. Being a platform that focuses on helping curators breakout and find new audiences, Mixcloud recognises the importance of being able to connect royalty payments to the proper rightsholders and we are confident that Gracenote MusicID can help them address this important issue”.
Already used by a number of digital music services, Gracenote MusicID claims to be able to identify over 200 million songs.[from http://ift.tt/2lvivLP]