Before launching POP in 2016, Tim Heineke had founded a leading digital music distributor FUGA and a music discovery service Shuffler.
POP, “the simplest way to launch your own messenger-bot,” allows music artists to reach their fans directly through Facebook Messenger, while giving the ownership of data back to the musicians.
On this Music Growth Talks episode, Tim talks about what POP does, explains what a messenger bot is and isn’t (hint: don’t think of it solely as a chat bot), and makes it obvious how the Messenger is becoming a key channel in Direct To Fan marketing, already being more effective than social media and even email marketing in many ways.
Listen to the podcast to also see how to make your communication more targeted, and to learn a few tactics for acquiring new fans on your Messenger bot.
You can listen to today’s episode below:
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