Electronic music booking agency Analog is merging with Spanish front-runner Magnum Bookings, to form Analog Spain, effective January 1st 2018.
Analog is a worldwide agency founded by Ian Hindmarsh (formerly of Safehouse management) in October 2016 with regional offices in London, Amsterdam, Buenos Aires, Punta Del Este, Mexico City, and now Madrid and Barcelona.
Currently the exclusive worldwide agency for Nic Fanciulli, Monika Kruse, Carl Cox, Heidi, Yousef, Kaz James, Davide Squillace, Jon Rundell, Guy Mantzur, Alex Kennon, John Digweed, Mark Fanciulli, Khen, Guy J and newly signed Henry Saiz, Analog also has a South America roster of over 50 DJs.
In addition, Analog are also responsible for the representation of Sasha & John Digweed when they tour together.
As of January 1st 2018, Analog will merge with Alex Montoya’s Magnum Bookings to exclusively represent acts within the Spanish territory.
“We’ve taken the decision to open up local offices in key territories around the world to provide a better service for our roster and joining forces with Magnum makes perfect sense all round.”
Speaking about the partnership, Analog founder Ian Hindmarsh said: “We’ve taken the decision to open up local offices in key territories around the world to provide a better service for our roster and joining forces with Magnum makes perfect sense all round.
“I have known and worked with Alex for many years now and we both share the same ideas, ethics and standards when it comes to business. Having local knowledge and the ability to have a team who can meet promoters, see the venues and have a physical presence on the ground is the way forward.
“The blueprint was set in South America working with Diego Romero, where we have gone from strength to strength. Analog Italy will be launched next, along with one or two more regional offices further ahead.”
Alex Montoya said: “Magnum Bookings was founded in 2009 with the main objective being to assist in the development of 3 DJs within the Spanish Peninsula. Since then, Magnum has gone from strength to strength with both its radio show and roster, representing many established international DJs exclusively for the region.
“Eight years on and we are going through a new phase of the business. After many years of working together we are happy to announce that from the 1st of January 2018 Magnum Bookings will become Analog Spain.”
More details about Analog Italy will be released in the near future.Music Business Worldwide