Streaming service Deezer has launched its own audio recognition feature called SongCatcher.
Its major rivals in the music streaming space have already made big plays into music identification.
Earlier this month, Apple acquired music identification platform Shazam in a deal believed to be worth in the region of $400m, while Spotify acquired a music identification startup of its own back in March when it bought British company Sonalytic.
SongCatcher is powered by ACRCloud, and has previously been available in BETA to a subsection of Deezer’s user base.
The function will be rolled out over the coming months and will be open to Premium+ subscribers. Initially available to Android users, it will be coming to iOS next year.
“The BETA has proven very positive and so we are excited to be able to officially communicate the launch of Deezer SongCatcher to all music fans around the world.”
Alexander Holland, deezer
Alexander Holland, Chief Product and Content Officer at Deezer said: “Deezer SongCatcher is something that our product team has been working on for some time as we recognise that there is clear demand from music fans to find out the name of an unknown track or artist when they are listening to music.
“The BETA has proven very positive and so we are excited to be able to officially communicate the launch of Deezer SongCatcher to all music fans around the world.”Music Business Worldwide