BMG has promoted Allegra Willis Knerr to VP, Film & TV Licensing.
Based in Los Angeles, in her new role, Willis Knerr will be responsible for overseeing the day-to-day operations and direction of the newly restructured BMG US Film & TV Licensing department.
Continuing to be responsible for driving and optimizing workflows and output of the synch licensing team,Willis Knerr will report directly to Patrick Joest, Global EVP, Licensing & Marketing, and work alongside Alex Flores, who oversees US Film & TV Marketing.
BMG announced last week that it was making a serious move into creating its own visual content as an added service for artists and songwriters.
Joining Bug Music in 2009, prior to BMG’s acquisition in 2011, Willis Knerr was elevated to Director and co-head, Film & TV Licensing in 2013 and Sr. Director, Film & TV Licensing in 2015.
“With Allegra’s profound knowledge of both the Film & TV licensing business and the company’s catalog, she has been instrumental in constantly delivering on BMG’s commitment of being an exceptionally transparent and fair service provider to artist and synch clients alike.”
Patrick Joest, BMG
Said Joest, “With Allegra’s profound knowledge of both the Film & TV licensing business and the company’s catalog, she has been instrumental in constantly delivering on BMG’s commitment of being an exceptionally transparent and fair service provider to artist and synch clients alike.
“Over the last years she has played an invaluable part of building and growing the US Film & TV Licensing team to what it is today and we are confident this success story is going to continue.”
Following Willis Knerr’s appointment, BMG has also elevated Megan Goldstein to Sr. Director, Film & TV Licensing; Chris Etscheid to Sr. Director, Film & TV Licensing Administration; and Corey Brulé to Sr. Manager, Film & TV Licensing.
According to BMG,Willis Knerr has been a key executive attracting, developing and retaining talent helping to lead the teams in Los Angeles, New York, and Toronto, to successfully surpass end of year financial targets in 2014, 2015 and 2016.Music Business Worldwide
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