Monday, December 18, 2017

As CVS Goes Post-Digital, Walgreens Reverts to Pre-Digital | Forrester

For a case study on how marketing must break from past practices, one needn’t look further than two recent announcements, one from CVS and the other from Walgreens. One company is pushing the boundaries of retail healthcare; the other is looking back a century for its marketing ideas. In this report, my colleague Shar VanBoskirk and […] [from]

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