Why The Right Web Analytics Platform Is (Even More) Business Critical | Forrester

Why The Right Web Analytics Platform Is (Even More) Business Critical When it comes to understanding customers on their digital touchpoints most businesses Forrester speaks to have extended their practice way beyond simple browser analytics. Their intelligence practices now extend to app, social, media, ads, and much more including even IoT. Digital intelligence practices have […] [from http://ift.tt/2leQDNn]