Taylor Swift’s new album, Reputation, is one of 2017’s most hotly-anticipated music releases.
But it looks like fans won’t be able to find the LP on streaming services for a full week following its release on Friday (November 10).
That’s all streaming services, according to sources – in what’s being seen as a clear attempt to drive up week-one physical and digital full-album sales.
Bloomberg reports that Swift’s representatives have told streaming services not to expect Reputation on their platforms for at least seven days – although she still technically has time to change her mind.
MBW has also spoken to sources close to the campaign who have also indicated a week-long streaming blackout is on the cards.
Interestingly, four singles from the album – Call It Want You Want, Gorgeous, …Ready For It? and Look What You Made Me Do – are already available on services such as Spotify and Apple Music.
Quite how Team Swift plans to police/stem user-uploads on YouTube, of course, is quite another matter.
The news comes seven months after Swift’s distributor, Universal Music Group, inked a deal with Spotify that allowed its artists the option to window their music exclusively on the service’s premium tier.Music Business Worldwide