Predictions 2018: Digital Strategy Reaches The Heartwood Of The Business | Forrester

Digital business leaders know that customer obsession is the winning mantra, however meeting the needs of today’s empowered customer requires both laser focus and responsiveness. Experimentation, minimum viable products, and labs are so 2017. In 2018, digital business transformation will be played out at scale — in organization structure, in operating models, and in talk […] [from http://ift.tt/2leQDNn]