People are spending a lot of time online, according to the latest Limelight Networks’ “State of User Experience” report. 54% of US consumers are now spending more than 15 hours outside of work on the internet each week. Here are the main online activities and behaviors:
- US consumers spend each week:
- on social media sites (4 hrs, 44 mins)
- watching videos (4 hrs, 12 mins)
- reading the news (3 hrs, 24 mins)
- online shopping (3 hrs, 22 mins)
- Laptops are the main device for online activities in US, followed closely by smartphones
- When it comes to consumers’ demands for online experiences, the expectations are high - and security is a major concern. 1 in 4 US consumers note they would not continue to make purchases on a website that has experienced a security breach.
- Limelight’s survey also revealed the financial impacts of poor ecommerce experiences: 39% of US consumers will leave a website that’s taking too long to load and go on to make purchases with a competitor.
- 81% Americans noted they’ll recommend a brand to a friend if they had a “positive experience with its website”