I see people make this mistake all the time.
They come up with a slogan and assume it’s an effective value proposition.
Yes, slogans are a great way to build your personal brand.
It’s a great way to help consumers remember who you are.
But slogans are not value propositions.
What’s a value proposition?
It’s a unique message to the consumer that conveys the main reason why they should buy from your brand.
Your value needs to be relevant to the customer. Explain why your brand, product, or service can offer a solution to a problem.
Be specific when you’re talking about these benefits.
Differentiate yourself from the field.
Why should your target customers buy from you instead of your competitors?
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How to Create a Highly Effective Value Proposition
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