Go Ahead, Freak Out About Snap’s Earnings- For The Right Reasons | Forrester

The sky is falling, right on top of Snap Inc, and the sky’s name is CPM. Since they launched their self-service, auction-based buying environment, CPMs plunged 60%.  60%!?!?!?  Cue the panic, right? Not so fast. With companies like Facebook making up the competitive set, the pressure was always on Snap to not just post good […] [from http://ift.tt/2leQDNn]