Assess Your Innovation Capability Maturity | Forrester

Digitalization forces you to transform your approach to innovation. For the last 20 years, our economies have been moving from “atoms” to “bits,” to use Nicholas Negroponte’s definition of “being digital”. In this digital environment, traditional R&D-driven approaches to innovation are beginning to fail. A key reason for the failure of traditional approaches to deal […] [from http://ift.tt/2leQDNn]