It’s Time B2B Marketing Hits The Restart On Social Media | Forrester

After a promising start a decade ago, social media has long been stuck in a rut of diminished expectations and attention. Social was originally expected to function as the omnipresent lens through which companies could understand and engage their buyers. But, instead — during an age of increasingly revenue-obsessed marketers – social media became regarded as […] [from http://ift.tt/2leQDNn]