Thursday, September 14, 2017

Why The Convergence Of Adtech And Martech Matters | Forrester

As we covered in our recent webinar, the convergence of advertising technology and marketing technology is inevitable — and that’s a good thing for marketers. The union of these two tech worlds is part of an emerging broader marketing mindset shift that focuses on quality rather than scale. Today’s customers demand experiences that are engaging […] [from http://ift.tt/2leQDNn]

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