US students are being offered a new bundle of Spotify and video streaming service Hulu for $4.99 a month. Which is quite a deal.
Spotify was already offering a half price student discount for its premium offering, so this basically sees it throw Hulu’s ‘limited commercials’ subscription package in for free – a package that itself usually costs $7.99 per month.
“In bringing Spotify and Hulu together, we’re now able to offer students – both the millions already on Spotify Premium, and those who are new to Spotify – access to the world’s best music, TV and movie content in the simplest possible way”, says Spotify’s Chief Premium Business Officer Alex Norstrom. “We’re very excited to be partnering with Hulu – a like-minded company which is as focused as we are on delivering the very best in high quality streaming content”.
Hulu’s Head of Distribution & Partnerships Tom Connolly adds: “We are proud to announce Spotify as our newest strategic partner – they’re an iconic brand in music streaming and a proven leader in reaching and engaging young consumers. By bundling our enormous catalogues of content together in a single, highly compelling offer, we’re making it easier for people to enjoy all of the TV and music they love, whenever and wherever they want”.
Presumably the logic in offering such bargain basement access is that if students can be hooked in over the years of their studies, they’re more likely to become full price paying customers of both services later. However, the two companies say that this is “the first step” in a series of bundles “with offerings targeted at the broader market to follow”.
Hulu is currently only available in the US though, so the rest of us will have to see if Spotify can come up with anything else.[from http://ift.tt/2lvivLP]