Eventbrite has competed its acquisition of Ticketfly, the US-based ticketing company previously owned by streaming firm Pandora.
As previously reported, Pandora put its ticketing business up for sale as part of a strategic review ahead of a change in senior management at the digital music set-up.
Self-service ticketing platform Eventbrite says that its $200 million acquisition of Ticketfly will create a combined platform that can “deliver the market-defining solution for independent venues, promoters and festivals”.
Similar to Eventbrite’s acquisition of Ticketscript earlier this year, the new deal further boosts the former’s position in the music side of the ticketing business, only this time in the US rather than Europe. As part of the acquisition, Ticketfly co-founder Andrew Dreskin will join Eventbrite to lead its music efforts.
Eventbrite CEO Julia Hartz said this weekend: “The union of Eventbrite and Ticketfly changes the game for the music industry. Our respective customers will benefit immensely from access to the best of what each company brings to the table. Eventbrite’s proven track record of innovation and global scale combined with Ticketfly’s deep industry relationships and domain expertise is underpinned by a shared commitment to independence, and unparalleled service to our customers”.
Meanwhile Dreskin added: “We are happy to be teaming up with our friends at Eventbrite. This deal brings together the two most progressive live event technology companies to form a powerhouse for independent music venues and promoters the world over. We will combine the best of both our platforms into one game-changing solution, the likes of which has never before been seen. This is going to be a heck of a lot of fun!”
Pandora originally acquired Ticketfly in 2015 as part of a bid to widen the loss-making company’s potential revenue streams – the plan being to utilise the digital music firm’s data and platform to promote gigs to its significant subscriber-base of music fans Stateside. Ticketfly plans to continue to partner with Pandora in this way despite the change in ownership.[from http://ift.tt/2lvivLP]