Wednesday, September 13, 2017

A Random Walk Through Ikea With James McQuivey | Forrester

Come with me on what I’m calling a random walk with James McQuivey. This walk is through Ikea. I went there in search of a simple question: What is it about this experience that gives Ikea one of the top performing Brand Energy scores in our recent Brand Energy Framework debut? One answer we already […] [from]

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