The Data Digest: Understand Emotion To Drive Technology Engagement | Forrester

Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery, are now integral to our lives. But this era of innovation has also seen its fair share of flops: From Pokémon Go to Google Glass, technologies that looked like promising disrupters stalled quickly or generated more […] [from http://ift.tt/2leQDNn]