If you can say, they can play it. The convenience of listening to music on smart speakers like Google Home, Amazon Echo vand soon the Apple HomePod are poised to provide a boost of new interest in music streaming services like Spotify and Pandora.
A study by Park Associates shared by Pandora found that the adoption rate of smart speakers with integrated voice assistants grew 140% last year alone. Music is one of the leading activities on these devices and, among Pandora’s listeners, listening on smart speakers grow an impressive 282% year-over-year.
A byproduct of the shift from screen-centered to voice-centered technology is the big increase in the time people spend with audio, including music. 7 out of 10 people who own a smart speaker report listening to more audio in the home. 65% say they listen to more music too.