Live Nation has launched a new electronic music division, Live Nation Electronic Asia.
Jim Wong, an independent promoter based in Hong Kong who has extensive experience in the electronic dance music industry, will oversee the operation.
Wong (pictured) has a proven track record in Mainland China and Hong Kong where he promoted and booked over 500 acts for in-demand concerts, club gigs, and festivals over the past three years.
Alan Ridgeway, Live Nation President of International & Emerging Markets, said: “Our overarching goal is to connect artists and fans for unparalleled live music experiences, and it’s undeniable that fans in Asia, especially China, are eager for more electronic music.
“Combining Jim’s experience with Live Nation’s network and resources allows us to accelerate our presence in this genre, giving fans even more electronic music performances through both concerts and festivals.”
Jim Wong, Managing Director of Live Nation Electronic Asia, added: “I am excited to join Live Nation, especially considering the enormous potential this new venture creates for electronic music fans and artists. My team and I are passionate about electronic music and we are committed to contributing to the growth of this community in Asia.”
The first bill from Live Nation Electronic Asia will be a tour from Tiësto supporting his forthcoming album CLUBLIFE VOL. 5: CHINA.
The tour will kick off in Shanghai this October, and continue for 8 dates throughout the country.
Other upcoming events for Live Nation Electronic Asia include:
Tiësto CLUBLIFE China Tour – 8 cities in China on October 13th to 21st
Creamfields Festival – Hong Kong on December 15th to 16th
Creamfields Festival – Taipei, Taiwan on December 17thMusic Business Worldwide