Are Your Partner Channels Still Relevant? Invitation To Forrester’s B2B Forum | Forrester

The shift in technology buying trends favoring line-of-business (LOB) leaders is having a significant impact on traditional partnering, reselling, and value-added services. With business buyers now leading or influencing 65% of new technology projects, partner business models that we built around product sales are struggling to stay relevant. Business leaders do not have the patience […] [from http://ift.tt/2leQDNn]