Friday, July 28, 2017

Media Unplugged: The Diminishing Returns of Online Advertising | Hear 2.0

The diminishing returns of online advertising.

And…

Innovation lessons from the Grateful Dead.

Plus, rants and raves about the mixed reaction to Lyft’s new “Taco mode,” the easy way to win with Snapchat – assuming you’re HBO’s Game of Thrones, and the “dark side” of Influencers: Douchebags.

It’s episode 68 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.

Listen as we go inside media to reveal the ugly truth!

Click the play button below:

And if you’re reading this by email, click here for the audio.

Sample and subscribe to Media Unplugged at iTunes.

Or do the same at Stitcher.

Or Google Play.

And if you like what Tom and I are doing, please rate the show and leave a comment on those sites!

To browse more episodes of Media Unplugged go here.

(For you RSS jockeys, here’s the feed).

And tweet us at @tomasacker and @markramseymedia using #mediaunplugged if you have any comments or content ideas.

Special thanks to Jeff Schmidt for his amazing production support

[from http://ift.tt/2lxhg1Q]

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