Kiss FM offshoot Kiss Fresh has gone national on the DAB digital radio network, appearing on the Digital One multiplex yesterday. The station – which promises more new dance and urban tracks and artists than its parent channel – has been available on the digital network in parts of the UK, as well as online and via the Freeview platform, for a few years now, but yesterday’s move means it is now available via DAB across the country.
To celebrate, the Bauer-owned station is promising even more new music in its playlist, especially in the evenings. Radio Today quotes Bauer’s Andy Roberts as saying: “We’re in a new golden era of urban music and there’s a big opportunity now to grab more audiences who just want a purer offer than what the main Kiss can cater for”.
Also citing Kiss’s old school dance tunes station Kisstory, Roberts said that evolving Kiss Fresh was “a case of us super targeting communities of audiences that want specific types of music without other types of songs diluting their listening. Like we’ve seen with Kisstory”.[from http://ift.tt/2lvivLP]