In recent years copyright holders have tried many things to dissuade the public from visiting pirate websites.
They often claim that piracy costs the entertainment industry thousands of jobs, for example. Another strategy to is to scare the public at large directly, by pointing out all the ills people may encounter on pirate sites.
The Digital Citizens Alliance (DCA), which has deep ties to the content industries, is a proponent of the latter strategy. The group has released a variety of reports pointing out that pirate sites are a hotbed for malware, identity theft, hacking and other evils.
To add some political weight to this message, the DCA recently helped to launch a new series of public service announcements where a group of 15 State Attorneys General warn the public about these threats.
The participating Attorneys General include Arizona’s Mark Brnovich, Kentucky’s Andy Bashear, Washington DC’s Karl Racine, and Wisconsin’s Brad Schimel, who all repeat the exact same words in their PSAs.
“Nowadays we all have to worry about cybersecurity. Hackers are always looking for new ways to break into our computers. Something as simple as visiting pirate websites can put your computer at risk.”
“Hackers use pirate websites to infect your computer and steal your ID and financial information, or even take over your computer’s camera without you knowing it,” the Attorneys General add.
Organized by the Digital Citizens Alliance, the campaign in question runs on TV and radio in several states and also appears on social media during the summer.
The warnings, while over dramatized, do raise a real concern. There are a lot of pirate sites that have lower-tier advertising, where malware regularly slips through. And some ads lead users to fake websites where people should probably not leave their credit card information.
Variety points out that the Attorneys General are tasked with the goal to keep their citizens safe, so the PSA’s message is certainly fitting.
Still, one has to wonder whether the main driver of these ads is online safety. Could perhaps the interests of the entertainment industry play a role too? It certainly won’t be the first time that State Attorneys General have helped out Hollywood.
Just a few years ago the MPAA secretly pushed Mississippi State Attorney General Jim Hood to revive SOPA-like anti-piracy efforts in the United States. That was part of the MPAA’s “Project Goliath,” which was aimed at “convincing state prosecutors to take up the fight” against Google, under an anti-piracy umbrella.